At the Wellcome Trust we are always keen to try new ways to promote our open access policy, and the UKPMC repository.
Our latest promotional activity involves a huge poster in the rear window (Gower Place) of the Wellcome Trust HQ, in London.
In addition to promoting OA, the poster also provides the opportunity for the Trust to promote its data sharing policy, and the work it is doing in providing access to the Library’s collections, through its ambitious digitisation programme.